ABOUT GUIDING LIGHT
A lighthouse born from
the fog of uncertainty.
“When the fog lifts, everything changes.”.
THE NAME
Farova™
fuh-ROH-vuh
From the Latin faro — lighthouse. A beacon that cuts through the fog, illuminates the path forward, and guides those with the courage to follow it toward the business they were always meant to build.
THE BEGINNING
In early 2017, Barb Steinhauser received a lung cancer diagnosis.
There is a particular kind of clarity that arrives when your life is suddenly, undeniably at stake. The noise falls away. The things you have been tolerating — the wrong clients, the wrong environments, the distance between who you are and who you were created to be — all of it comes sharply into focus.
Barb had spent more than three decades as a trusted financial advisor and business strategist. She was good at it. But facing cancer forced a deeper question: was she living the life she was actually called to live?
“Cancer has a way of making you honest. I took inventory of everything — my work, my relationships, my purpose. And I decided that if I was going to fight to stay in this life, I was going to live it fully, authentically, and on purpose.”
In mid-2017, Barb was declared cancer-free.
She emerged from that experience not diminished, but clarified. She knew what she was meant to do. She knew the kind of advisor she wanted to be, the kind of clients she wanted to serve, and the kind of work that would honor the second chance she had been given.
THE NAME
Why Guiding Light — and what is Farova™?
The name Guiding Light is deeply personal. God is Barb’s guiding light — the source of her purpose, her strength, and her direction. And she believes He gifted her with something specific: the ability to see clearly into a business, to identify what is holding it back, and to guide its owner forward with honesty, expertise, and genuine care.
Farova™ — pronounced fuh-ROH-vuh — is the proprietary framework she built to do exactly that. The name comes from the Latin faro, meaning lighthouse. A lighthouse does not move. It does not chase the ships. It simply shines — consistently, faithfully — so that those navigating difficult waters can find their way.
“Farova™ is the lighthouse. The FarovaRoadmap™ is the chart. And the fog — the confusion, the overwhelm, the sense that you can’t quite see where you’re going — that is exactly what we are here to lift.”
The Farova™ Value Framework examines your business through three lenses: Leadership, Culture, and Profitability. It is not a generic assessment. It is a structured, deeply personal process that produces a written strategic roadmap — your FarovaRoadmap™ — built entirely around your goals, your strengths, and the business you have always envisioned building.
THE STANDARD
No toxicity. No exceptions
Barb built Guiding Light with one non-negotiable principle: she works only with people she genuinely likes and respects. Life is too short — and she has the scar tissue to prove it — to spend her gifts in environments that drain rather than energize.
That means every client engagement is built on mutual respect, honest communication, and a shared commitment to doing the work. It means Barb will tell you what you need to hear, not just what you want to hear. It means she brings her full self — her faith, her experience, her hard-won clarity — to every single engagement.
And it means that when you work with Guiding Light, you are not just getting a consultant. You are getting a genuine partner who is invested in your success as deeply as you are.
“I survived cancer to do work that matters, with people who matter. Every engagement is an honor. Every client is a privilege. I do not take either lightly.”
That is the story of Guiding Light. That is Farova™. And if you are reading this because something in your business feels foggy, unclear, or stuck — you are in exactly the right place.
READY TO FIND CLARITY?
When the fog lifts,
everything changes
Schedule a complimentary 60-minute consultation. No pressure, no
commitment. Just an honest conversation about your business and
where you want to take it.